WooCommerce, being the most popular eCommerce plugin, remains a preferred choice for e-commerce in 2023, allowing vendors to establish their online stores on a WordPress platform efficiently. Its growth and popularity are a testament to its effectiveness. As of 2023, here are some key statistics that highlight the impact and reach of WooCommerce:
- WooCommerce powers more than 6.5 million websites globally.
- It holds about 39% of the eCommerce global market share, making it the worldwide leading e-commerce software platform.
- The platform has over 4,600 free plugins, providing users with a wide range of features.
- In 2020, WooCommerce made over $20 billion from sales.
- Approximately 93.7% of websites on WordPress use WooCommerce.
These statistics demonstrate the widespread adoption of WooCommerce and its versatility and robustness as an eCommerce platform. As we explore our list of the top WooCommerce stores, you’ll see how these businesses have leveraged these strengths to create successful eCommerce stores.
Why are WooCommerce stores so popular?
WooCommerce stores are so popular because they offer many benefits to both online merchants and customers. Some of the reasons why WooCommerce stores are so popular are:
- Easy to set up and use: WooCommerce is a plugin that can be installed on any WordPress site, which means that you can create your own online store without much technical knowledge or hassle. WooCommerce also has a user-friendly interface that makes it easy to manage products, orders, inventory, and payments.
- Highly customizable: WooCommerce allows users to customize every aspect of their online store, from the design and layout to the functionality and features. Users can choose from thousands of customizable themes and plugins that suit their needs and preferences. WooCommerce also supports custom integrations and code with other platforms and services.
- Cost-effective: WooCommerce is an open-source platform that is free to download and use. Users only need to pay for hosting, domain name, and any WordPress theme or plugins they want to use. WooCommerce also has low maintenance costs, as it is regularly updated and supported by a large community of skilled developers and users.
- Scalable and secure: WooCommerce can handle any size of online store, from small startups to large enterprises. WooCommerce can support thousands of products and transactions without compromising on speed or performance. WooCommerce also has built-in security features that protect the online store and its customer’s data from hackers and malware.
- SEO-friendly: WooCommerce helps users optimize eCommerce stores for search engines, as it follows the best practices of WordPress. WooCommerce also allows users to add meta tags, keywords, descriptions, and other SEO elements to their products and pages. WooCommerce also supports various SEO plugins that can enhance the visibility and ranking of eCommerce websites.
20 Top WooCommerce Stores List
1. Sodashi
Domain Rating: 60
Headquarters: Located in Australia, Sodashi has earned a reputation as a frontrunner in natural skincare.
Sodashi’s product line is diverse, encompassing everything from nourishing lotions to rejuvenating masks. Their website design, characterized by a blend of white and black tones and complemented by professionally shot images, reflects the brand’s commitment to elegance and quality.
A captivating hero image accentuates the brand’s digital presence, offering a glimpse into its unique style. While the primary elements, like the logo and menu, are prominently displayed, some features, such as the “My Account” button, are more subtle, hinting at a design choice for minimalism.
Beyond its aesthetic appeal, Sodashi’s website is designed for ease of navigation, ensuring a seamless user experience.
Given the site’s structured product listings and smooth transaction processes, it’s evident that WooCommerce plays a pivotal role in streamlining the online shopping experience for Sodashi’s customers.
2. Karmin Professional
Domain Rating: 43
Headquarters: Located in California, USA.
Karmin Professional has steadily grown its footprint in the beauty industry. Karmin Professional offers a comprehensive range of hair products. Their collection includes straighteners, dryers, clippers, and curling irons. This WooCommerce website is organized into distinct categories, making product selection straightforward for visitors. The brand’s online store is a reflection of its market presence.
3. Amundsen Sports
Domain Rating: 35
Headquarters: From the heart of Norway, Amundsen Sports emerges as a beacon in winter sports fashion.
Specializing in athletic fashion, Amundsen Sports crafts apparel and accessories tailored for the winter sports aficionado. Their collection, evident from the homepage, offers a diverse range for both men and women, capturing the spirit of the outdoors.
Their online presence is straightforward and inviting. The hero image is crisp and gives a clear preview of the brand’s offerings. Beyond their website, their active engagement on platforms like Instagram showcases their modern approach to connecting with their audience.
Navigating through Amundsen’s site is intuitive. With clear demarcations for men’s and women’s collections, visitors can effortlessly find what they’re looking for. The overall design, while minimalistic, effectively communicates the brand’s ethos.
4. April Soderstrom
Domain Rating: 41
Headquarters: Situated in Massachusetts, United States, April Soderstrom has carved a niche in the world of jewelry and accessories.
April Soderstrom is renowned for its eclectic mix of bracelets, necklaces, earrings, and other accessories. Their designs strike a balance between casual flair and a touch of luxury, evident from the very first glance at their homepage. Currently, they’re drawing attention to details about a holiday gift set promotion, adding a festive touch to their offerings.
The brand’s online presence is both vibrant and informative. A notable feature is the clear display of their free shipping policy, placed strategically in a banner at the top. It offers customers essential details without overshadowing the main content.
Powering their digital storefront, WooCommerce ensures that each product is showcased in its full glory, making the shopping experience fluid and enjoyable for every visitor.
5. JOCO Cups
Domain Rating: 61
Headquarters: Based in Australia, JOCO Cups has carved a niche in the beverage accessory sector.
JOCO Cups offers a diverse range of drinking products, from reusable cups to straws. Their design is simple yet effective, emphasizing a monochrome color palette. The brand’s focus is on sustainability, offering alternatives to single-use plastics. Their glass cups, tailored for coffee aficionados, are complemented with rubber sleeves for added comfort.
The brand stands out for its commitment to the environment and its range of aesthetically pleasing products. For those who prefer their coffee hot, the cups come equipped with rubber sleeves. They also offer covers for those who wish to take their brew on the go. WooCommerce is the backbone of JOCO Cups’ online presence, ensuring that their products are displayed effectively and that customers have a smooth shopping experience.
6. Daelmans Stroopwafels
Domain Rating: 61
Headquarters: While its origins are deeply Dutch, Daelmans has expanded its horizons with a base in New York, United States, catering to a global clientele.
Daelmans Stroopwafels, a cherished name in the world of Dutch confections, has its roots in a quaint family bakery in Vlijmen, a town in the Netherlands. Since 1904, they’ve been crafting these delightful cookies, ensuring each bite offers that authentic taste that’s been loved for generations.
A glance at the Daelmans Stroopwafels website showcases a design that’s both clean and intuitive. The brand’s signature colors and style are harmoniously woven throughout, making navigation a breeze.
Daelmans Stroopwafels is a prime example of how WooCommerce can be leveraged to create an online space that’s both functional and reflective of the brand’s ethos. The simplicity of the site, paired with its effective design, ensures customers have a smooth shopping journey, from browsing to checkout.
7. Printing New York
Domain Rating: 49
Headquarters: Nestled in the heart of New York, USA, Printing New York has carved a niche for itself as a dependable printing service provider in a bustling city.
Printing New York offers a diverse range of printing services catering to businesses and individuals. From business essentials like cards and brochures to personalized items such as posters and banners, they’ve got it covered. Their website’s layout is intuitive, ensuring visitors can swiftly locate their desired product or service.
The brand’s reputation is evident from its online presence. The emphasis on same-day printing not only showcases their efficiency but also their understanding of the fast-paced needs of the city’s residents.
The backend operations of their online store, from product listings to order processing, are powered by WooCommerce. This platform’s adaptability aligns with the brand’s commitment to offering varied printing solutions tailored to customer needs.
8. Yubico
Domain Rating: 84
Headquarters: Yubico, a tech-forward company, operates globally with a significant presence in digital security.
Yubico is the mastermind behind YubiKey, a groundbreaking device designed to bolster two-factor authentication using NFC technology. The device pairs seamlessly with computers or phones through USB or an NFC chip, offering an added layer of security. Popularity: The YubiKey has garnered attention for its unique authentication method. The accompanying app only functions when the device is physically connected to the paired YubiKey, ensuring a robust security measure.
At first glance, Yubico’s website showcases a standard business design, featuring a concise header and a prominent hero image. This leads to a detailed landing page that delves into the product’s myriad features. While their Shop page might echo an older e-commerce design, it’s undeniably tidy and systematically organized.
9. Offerman Woodshop
Domain Rating: 68
Offerman Woodshop is a custom woodworking company famously associated with actor Nick Offerman from “Parks and Recreation.” They specialize in creating both readymade wood-based products and custom items. Additionally, they offer merchandise and books penned by Offerman himself.
The brand has garnered attention not just for its quality woodwork but also due to its celebrity connection. Their products range from cutting boards to custom furniture pieces, showcasing the craftsmanship of the shop.
The website boasts a simple and clean design, focusing primarily on the products. This minimalistic approach ensures fast loading times and keeps the visitor’s attention on the items. The site’s layout is straightforward, with clear product images and essential buttons, making navigation a breeze.
The Offerman Woodshop website efficiently utilizes WooCommerce, evident from its organized product listings and smooth user experience. The platform supports their online store, ensuring customers have a seamless shopping experience.
10. Orange Amps
Domain Rating: 71
Headquarters: Orange Amps is Based in the UK.
Orange Amps, known for its distinctive orange casing around its amp headers and speaker cabinets, is a renowned music electronic company. They’ve been the choice for some of the greatest acts over the past 50 years, including legends like Fleetwood Mac, Led Zeppelin, as well as modern bands like Slipknot and Fall Out Boy.
Their association with such big names solidifies their reputation in the music industry. The brand is synonymous with quality and has a rich history in the music world.
The Orange Amps website is visually captivating, relying heavily on images ranging from product graphics to photos of artists and customers. The homepage showcases a large hero image, with the rest of the content presented in a boxed layout. This design choice keeps the focus on their products and the artists they associate with.
While Orange Amps is primarily known for its amplifiers, its online store mainly offers merch and smaller gear. The simplicity of their product range translates to a straightforward shop design and product pages powered efficiently by WooCommerce.
11. Good Dye Young
Domain Rating: 55
Founded by Brian O’Connor and the vibrant pop-rock artist Hayley Williams from Paramore, Good Dye Young stands out as a cruelty-free and vegan hair color brand. It’s not just about coloring hair; it’s about embracing artistry, creativity, and expressing oneself.
The brand resonates with a message of self-love through self-expression. With its bold and audacious colors, it appeals to those looking to make a statement and stand out from the crowd.
The website mirrors the brand’s ethos – bold, colorful, and unapologetically vibrant. It’s user-friendly, easy to navigate, and filled with animated product banners that captivate the visitor’s attention. The seamless browsing experience, coupled with the vivid product displays, hints at the efficient use of WooCommerce, ensuring that visitors not only explore but are also tempted to try out these exciting hair colors.
12. Eat Grub
Domain Rating: 48
Headquarters: Based in the UK, Eat Grub is at the forefront of promoting edible insects as a sustainable and nutritious food source.
Eat Grub is a pioneering brand that specializes in snacks and ingredients made from insects. Their product range includes roasted crickets in various flavors, as well as other edible insects like grasshoppers, mealworms, and buffalo worms. The brand’s mission is to revolutionize Western food culture by introducing insects as a staple part of it. They emphasize that insects are not only tasty but also a highly nutritious source of food.
The brand has garnered attention for its unique offerings and has been featured in various media outlets. Their commitment to sustainability and nutrition is evident in their product range and messaging.
The Eat Grub website boasts a vibrant design that aligns with the brand’s playful and bold identity. The site is user-friendly, with clear product images and descriptions. The use of graphic design and color gives the website a lively feel, ensuring that customers remain engaged. The website also provides valuable insights into the benefits of consuming insects, emphasizing their sustainability and nutritional value.
13. Wild at Heart
Domain Rating: 64
Headquarters: The Wild at Heart Foundation operates with a heartfelt mission to support stray dogs and make a difference in their lives.
Wild at Heart is a commendable foundation dedicated to the welfare of stray dogs. Apart from their primary mission of rescuing and rehabilitating these animals, they’ve also ventured into selling a clothing collection. This collection mainly comprises sweatshirts and t-shirts, each adorned with endearing designs that resonate with the foundation’s ethos.
The foundation has garnered significant attention for its noble cause, and its clothing line serves as a testament to its commitment. Each purchase not only supports the foundation but also spreads awareness about its mission.
14. Kawaii Box
Domain Rating: 58
Headquarters: Kawaii Box operates with a delightful mission to bring a slice of Japanese cuteness to subscribers worldwide.
Kawaii Box stands out as a unique subscription service that promises a monthly dose of “kawaii” – the Japanese term for “cute.” Subscribers can eagerly anticipate an array of items ranging from sweet treats, adorable plushies, and stationery to squishy toys, practical knick-knacks, keychains, charms, and trendy accessories. Every item in the box is curated to ensure it embodies the essence of kawaii.
The brand’s appeal lies in its ability to offer a genuine taste of Japanese culture, wrapped in the universal language of cuteness. The items are not just delightful but also resonate with the cultural nuances of Japan.
The seamless user experience, from browsing to subscribing, indicates the proficient use of WooCommerce. It ensures that subscribers have a hassle-free journey, right from choosing their subscription to unboxing their monthly dose of cuteness.
15. Magna-Tiles
Domain Rating: 61
Headquarters: Magna-Tiles has carved a niche for itself in children’s educational toys with its magnetic tiles.
Magna Tiles are pioneers in creating magnetic tiles that serve as innovative building blocks for children. These tiles are meticulously designed to foster early learning, touching upon crucial areas like cognitive development, emotional well-being, motor skills enhancement, and nurturing creative thinking. Their product range is diverse, encompassing model sets, storage solutions, and play mats tailored for young builders.
The brand’s commitment to enriching children’s learning experiences has made it a favorite among parents and educators alike. The tiles, with their magnetic allure, invite children to build, create, and imagine, making learning a fun-filled adventure.
16. Chuckling Goat
Domain Rating: 46
Headquarters: Nestled in the picturesque landscapes of Wales, UK, Chuckling Goat stands as a testament to natural and holistic wellness.
Chuckling Goat is renowned for their signature product, kefir, a potent probiotic drink that promises a myriad of health benefits. Every product that graces their catalog is handcrafted with care on their family-run goat farm. Their offerings are not just limited to kefir; they cater to individuals with skin conditions like eczema, psoriasis, dermatitis, rosacea, acne, and allergies, providing them with natural solutions.
The brand’s ethos resonates with a growing audience that values natural and sustainable products. Chuckling Goat’s dedication to natural farming practices, ensuring the well-being of their goats, and their unwavering commitment to using only the purest ingredients have garnered them a loyal customer base.
17. Ab Aeterno
Domain Rating: 29
Headquarters: Hailing from the artistic landscapes of Italy, Ab Aeterno has carved a niche for itself in the world of luxury timepieces.
Ab Aeterno specializes in crafting exquisite wooden watches, each piece echoing the rich heritage of Italian design and precision. These watches are not just time-telling instruments but a statement of style and sustainability, tailored for both men and women.
The brand’s allure lies in its unique blend of tradition and modernity. A visit to the Ab Aeterno website is an immersive experience. It effortlessly communicates the brand’s luxury and the unparalleled quality of each timepiece. As you navigate through the site, you’re presented with a curated selection of watch styles, detailed descriptions, and the opportunity to delve deeper into the brand’s story. The shopping experience is elevated by the site’s intuitive design, powered by WooCommerce, making the journey from browsing to purchasing seamless and enjoyable.
18. Godin Guitars
Domain Rating: 68
Headquarters: Hailing from Canada, Godin Guitars has etched its name in the annals of musical instrument manufacturing.
Godin Guitars is renowned for its handcrafted instruments, particularly its guitars. Their website, with its elegant black backdrop, accentuates the beauty and craftsmanship of their products. The brand’s commitment to quality is evident in every guitar it showcases.
The brand’s reputation is further bolstered by its association with various events, which are prominently featured on its site. The website’s design is a testament to the brand’s ethos, focusing on the product and ensuring a seamless user experience.
Visit Godin Guitars
19. Disruptive Youth
Domain Rating: 46
Disruptive Youth is a trendy destination for young women seeking boutique-style clothing and activewear. The brand’s offerings are tailored for active females, primarily between the ages of 15-25, who are on the lookout for unique additions to their wardrobe. The website’s design is straightforward, emphasizing large photographs of their apparel, making it easy for visitors to visualize their choices.
The brand’s online store exudes a youthful and vibrant vibe, resonating with its target audience. The site’s navigation is user-friendly, ensuring a seamless shopping experience for its visitors.
20. Custom Barres
Domain Rating: 20
Custom Barres is the go-to destination for those passionate about ballet and dance. Whether you’re setting up a professional ballet studio or crafting a personal dance space at home, Custom Barres offers the equipment you need. Their website showcases a curated selection of barres and related equipment, ensuring every dancer finds their perfect fit.
The brand has garnered attention for its user-friendly website design. With clear categorization and a showcase of their top products right on the homepage, it’s evident that Custom Barres prioritizes a seamless customer experience.
Bottom Line
As we conclude our highlight of 2023’s top WooCommerce stores, it’s clear that WooCommerce’s versatility is unmatched. These stores exemplify the platform’s potential, catering to budding ventures and established brands. With WooCommerce, the possibilities are endless.
20 Top WooCommerce Stores Online Today in 2023